Female fashion, Internet Blog, then Website, then Clothing Line, Healthy "yet" attractive clothing for females

Goal:  To revisit healthy dress styles for western girls and women;  to open the topic up, to support healthy dress styles and fashion, to help bring social-conceptual change without judgment.


Title:   "Healthy and Desirable"

Subtitle:    "Be alluring and (a healthy member of society*)"



     A blog talking about:

-Female clothing style, design,
-The evolution of clothing for women,
-The "cold war escalation" of (sexiness- "slutiness"),
-Women liberation "vs" social and communal health (free will & choice vs social pressure),

and Supporting a revolution in "looking good".

Pictures of healthy female models (physically and in clothing design) with featured outfits and designers.


     Website:

   Sells healthy and alluring female clothing with supporting blog.


     Clothing Line:

   Clothing line sells at the website, and if successful enough moves to stores.


Descriptive/Promotion:    "When you look good you feel good.  We make you look great (while not                                                     weakening society*).



*Requires different wording